Melissa Bradley Diskin is an Atlanta blogger and freelance writer focusing on food, travel, style, bridal and parenting topics as well as a frequent Daily Candy writer.

Blogging:

Contact me: melissadiskin-at-gmail.com

.....................................................

Melissa_headshot_2530.jpg

.....................................................

I write about Atlanta and the Southeast, luxury style, food, travel, bridal and parenting topics, and the hotel and restaurant industry. I've also written about saving for college, organic food regulations, boosting your career, keeping your home clean for baby, and other consumer issues.

I've been published in XO Vera (Vera Wang), Right@Home, Weight Watchers, the Black Book Jet Set Guide, Brides.com, CNN.com, Daily Candy, Atlanta Peach, Points North, Flavors, Atlanta Parent, Grandparents.com, Writers Weekly, Not For Tourists, Athens Magazine, and many other publications.

.....................................................

I'm also a practicing information architect, and I used to teach writing and critical thinking at Georgia Tech.

.....................................................

Shameless plug for my sister and her husband's fabulous business: Looking for a great Atlanta Tutoring service? Visit AtlantaTutors.net for a truly personalized tutoring experience.

April 23, 2014

XO, Vera: 300K Subscribers = a lot of dedicated emails!

Vera Wang's gorgeous newsletter is great fun to write for -- I write a dedicated email about once a week. My faves so far are these ones, because storytelling ALWAYS sells. The "Shades of Grey" sunwear piece sold out and meant a re-order for the manufacturer!

  • July 2013: Smart Sunwear for Summer -- notice the tie-in between the beach-read theme and the short headers. Where else could I use "wine-dark sea" to sell luxury sunglasses?
  • May 2012: Cleanup in Aisle 1 -- a partnership between Vera Wang and Dyson. My favorite line is this one: "The Lifetime washable filter traps microscopic allergens -- but sadly not your prankster brother or his stash of “just married” shaving cream. That’s what your bridesmaids are for."
  • June 2012: Summer's Hottest Shades -- The 50 Shades of Grey line and the building-passion headlines knocked this one out of the park -- and sold out the frames!

New Client: Veilability

Veilability is a fabulous Australian client -- they offer an amazingly powerful wedding venue search engine in addition to concierge service that enables you to plan a wedding or reception in just minutes. Think Google + FaceBook + Instagram, but wedding focused!

January 23, 2014

Recent Work: BBDO & SCJohnson

I spent the last six months super busy, writing for SCJohnson's Right@Home site, a destination for over 5 MILLION (!!!) subscribers. Writing for such a large audience is interesting in its own way -- it's almost like a mashup of technical writing how-tos, usability-focused CTA development, and content management -- by way of writing pieces that ranged from rice pudding recipes to articles on DIY garage makeovers, how to clean your entryway, and the best way to scrub your bathroom really, really well during flu season.

I really like this writing, flat as it may be compared to my wittier stuff -- because between my sharper flights of fancy I actually do bake my own bread, make my own chicken stock, and yes… clean my own toilets. Any job done well has a dignity all its own, and if I helped another family to be more efficient and effective at home, I'm pleased.

Sadly, I still despise mopping my kitchen floor above all other chores.

May 26, 2012

A fun Vera Wang piece

Writing for Vera Wang has kicked up this spring; this is an especially fun piece I wrote for a newsletter partnership with Dyson. I love it -- partly because I avoided that "I'm married to my cleaning products" vibe that so many cleaning supply ads give off! Read on for more of "Cleanup in Aisle 1"...

Continue reading "A fun Vera Wang piece" »

November 28, 2011

Getting social media right

Social media writing. Tweeter for hire. The brain behind your FaceBooking. What's the job title for that -- Social mediator? Hmm... it sounds like someone who does introductions at parties. But really all this means is that I am now writing social media for third parties for pay. I can't talk about my current fabulous job much, but it's focused on the luxury market and has been a blast to write.
Remember: social media writing isn't just a matter of throwing a bullet point or sale alert at your audience. The tone has to be spot-on. Details need to be crafted, not tossed into the media stream. How do you condense an 8-bullet alert into a 140-character tweet? How do you create a two-way relationship with your audience? How do you get it right? Email me, for starters: melissadiskin@gmail.com

September 28, 2011

New client: Nine West!

Mama's got a brand new bag (er...shoe): I'm now copywriting for Nine West! Their copy has gotten edgier over the last year so it's no cakewalk, but it's right up my alley.

May 26, 2011

IA: my Bruce Wayne existence

So before I had babies and started writing I was an information architect. IA isn't a fancy synonym for rockin' writer -- it's a discipline at the intersection of user experience, web design, and information structuring. If you're saying "arrrgh!!!!" when you're making your way through a site or online checkout process, then Praise the Lord -- you have just justified my existence (professionally speaking).
Good IA undergirds everything on a site, from search functions to browsing findability to when and where you encounter the right buttons with the right labels that help you get your task done. That's just the tip of the iceberg, but the typical IA elevator speech is "I restructure your site to help you make a lot more money, and I help reduce calls to your call center."
I do this in bits and pieces sometimes. For example, right now I'm redesigning a checkout process for a huge auto parts store online. I'm also mocking up wireframes for their content management system and redesigning their parts finder. Of course, everything I do is part of a long chain of design, from strategic info planning through to graphic design and technical development.
It's fun to juxtapose my IA skills with the writing I do. (Auto parts guys, have a seat next to Vera Wang and my beauty blogging!)

May 13, 2011

Newish client: Spanx!

This client work took place a few months ago -- I wrote some big spreads for Spanx's 10th anniversary catalog, from a founder's history to various employee experiences over the years. Lovely people, prompt payment, and a week of interviewing Sara Blakely and her employees about 10 years of Spanx hose and hijinx. I loved my headline that got away, about the launch of Man Spanx: "Bros before Hose".... it ended up edited out but was a fun laugh til final proof.

March 26, 2011

New client: Vera Wang!

I'm happy to announce a new writing client: Vera Wang! Examples of my work to follow soon, of course.vera_wang_logo.gif
It's been such a long year (or more). After having 3 kids in four years and spending 3 years straight with one child with major sleep issues that are finally being ironed out, it's incredibly fun to be back in the writing saddle and engaging with a fun, fabulous client.

March 13, 2010

Working, working, working

I'm still here and writing! Just incredibly busy. I've been copywriting for Kelloggs UK on the Special K See if You Can Get Slimmer campaign (we have this here, too-- you know it in the US as the Special K Challenge). Emails, contests, site copy, you name it. In short: I'm still here, still available for work. Shoot me an email: melissadiskin@gmail.com